BBC CCO CMO Premiership Rugby

Premiership Rugby Appoints New Chief Marketing Officer and Chief Commercial Officer

February 19, 2020

Premiership Rugby has announced two new appointments to its executive leadership team to support its mission to be the best and most competitive league in the world. Zoë Clapp has been appointed to the post of Chief Marketing Officer, while Mark Brittain takes up the role of Chief Commercial Officer. Both will join Premiership Rugby on 24 February 2020, reporting to Darren Childs, Chief Executive, to help lead the growth of the organisation following investment by CVC Capital Partners.

Zoë Clapp, who joins from her prior position as Chief Marketing & Communications Officer at BBC Studios company UKTV, will be responsible for marketing and brand, events, communications, social and digital products. As CMO of Premiership Rugby, her goal will be to grow the popularity, reach and social impact of the sport, working closely with the league’s clubs and players. Her first tasks will include leading a full brand and creative review, investing in new insight systems and capability, and growing a world-class in-house marketing and online team.

Mark Brittain joins Premiership Rugby from Sports Rights Management, where he has held the position of Chief Executive since 2018. Throughout his career, Mark has been responsible for commercial strategy and revenue for some of the biggest formats and most iconic names in sports, entertainment and talent, including Andy Murray, X Factor and American Idol during previous senior roles at Syco and XIX Entertainment. In his new position, he will lead Premiership Rugby’s commercial strategy as the business seeks to grow the value of its rights and explore new markets and partnerships. Mark will be the lead on global commercial rights discussions relating to media and content, sponsorship and brand partnerships, merchandising and licensing and any other commercial opportunities.

Darren Childs, Premiership Rugby’s CEO, said: “I am pleased to announce the addition of two exceptionally talented and experienced executives to our senior team. As we set out on ambitious plans to grow the sport of club rugby, Zoë and Mark will play key roles in building our brand, reaching new audiences, and delivering commercial growth.”

Zoë Clapp said: “Sport has the power to entertain fans, transform lives and create moments that shape culture. Whether working with the league’s world-class players to reach new audiences or driving rugby’s vital inclusivity agenda, there are fantastic opportunities for Premiership Rugby to become yet more popular and successful in the years ahead.”

Mark Brittain said: “Premiership Rugby is already one of the most exciting and competitive leagues and the sport is well placed for an ambitious transformation in the years ahead. I’m looking forward to working with our valued existing partners as well as exploring new opportunities to unlock value from our content and commercial rights.”

BBC CCO CMO Premiership Rugby