Premiership Rugby Appoints Gallagher As Official Title Sponsor
By Shantanu Srivastav | April 12, 2018
Premiership Rugby and Gallagher, one of the world’s largest insurance brokerage, risk management and consulting firms, have agreed a multi-year strategic business and marketing partnership.
The deal, which starts on July 1st ahead of the 2018-19 campaign, will include naming rights, branding opportunities and local community programmes. The new partnership will see the competition rebranded as ‘Gallagher Premiership Rugby’.
More than 2 million fans attended live matches last season, with the sport being watched in more than 200 countries worldwide.
Mark McCafferty, Chief Executive of Premiership Rugby, said: “The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK. Gallagher will be an excellent partner for us in terms of the group’s ambition, focus on growth and shared values around both business and the community.”
J. Patrick Gallagher, Jr., Chairman, President and CEO of Gallagher, added: “By uniting with this globally-known and fast growing franchise, we have a terrific opportunity to increase awareness about our company, values, expertise and services, and jointly participate in community projects and causes to make a difference. This dynamic business and marketing partnership with Premiership Rugby reflects who we are culturally and professionally. We’re looking forward to kicking-off the inaugural Gallagher Premiership Rugby season in late August.”