Premiership Rugby Announces New Partnership with News UK

February 28, 2014

Premiership Rugby announced a new partnership with British newspaper publisher, News UK. 

The newspaper company which currently publishes The Sun, The Times and The Sunday Times will be able to give its online readers and fans of Premiership Rugby access to post match clips of Aviva Premiership Rugby matches. 

The first time that online readers and fans will be able access these match clips will be this evening with the Bath Rugby v Saracens match. 

Mike Darcey, CEO of News UK, said: “The partnership with Aviva Premiership Rugby significantly strengthens our offering to loyal subscribers of our world-renowned titles. Passion for rugby is shared across members of The Sun, The Times and The Sunday Times and we are delighted to take our clip rights offer beyond football for the first time.” 

Premiership Rugby’s Commercial Director, Dominic Hayes commented: “”Our TV deals with BT Sport and ITV and the ongoing success of our online content such as PremiershipRugby.tv, the eplayer and our You Tube channel shows the appeal of Aviva Premiership Rugby on multiple platforms. This new deal brings a really compelling online offering for The Sun, Times and Sunday Times subscribers.”