Premiership Rugby and Guinness Extend Partnership for Further Two Years

Premiership Rugby has sealed an extended two-year partnership with Guinness covering the 12 Aviva Premiership Rugby clubs.

The new agreement will commence at the start of the 2015-16 season and see Guinness continue as the Official Beer and Official Responsible Drinking Partner of Premiership Rugby.

The partnership includes pouring rights at each of the 12 clubs and the presentation of the Guinness Premiership Rugby Director of Rugby of the Year award.

Dominic Hayes, symptoms Premiership Rugby Commercial Director, said: “It’s great that we are extending our long-term relationship with Guinness – they have partnered with Premiership Rugby since 2005 and clearly appreciate the success of the domestic game.”

Rory Sheridan, Head of Sponsorship, Diageo Europe, added: “Guinness has a longstanding heritage in rugby and our partnership with Premiership Rugby, which spans more than a decade, reinforces our association with the sport we love.”

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