Premier Partnerships Selected to Find Naming Rights Sponsors for Portland Trail Blazers’ Rose Garden

By Community | January 15, 2013

The Portland Trail Blazers have partnered with Premier Partnerships, a sports sales and advisory group, to target possible companies that would be interested in purchasing the naming rights for the Rose Garden.

Premier specializes in the development and execution of customized commercial sales strategies for top tier facilities, and are an industry leader in highly specialized naming rights sales. Their naming rights client portfolio has included properties from all of the major sports leagues, including some of the most visible sports facilities in the country. They have also been recognized as Sports Business Journal’s Best in Property Consulting, Sales and Client Services.

“Finding a naming rights partner for the Rose Garden is one of our priorities entering the new calendar year. It’s a critical partnership for us that will have a long-term impact on our franchise,” said Trail Blazers President and CEO Chris McGowan. “Working with Premier will bolster our search process and extend our reach. We’re confident that we will find a partner that the city of Portland and the Trail Blazers brand can proudly associate with.”

Premier’s naming rights successes for sports venues include the Oakland A’s and Raiders’ Coliseum, the Philadelphia Union’s PPL Park, San Diego State University’s Viejas Arena and (former) Pizza Hut Park in Dallas, TX. Premier also secured the naming rights of Dolby Theatre (home of the Academy Awards) and TCL Chinese Theatre (formerly Grauman’s Chinese Theatre).

“We’re honored to join forces with the Portland Trail Blazers in their naming rights search,” said Premier Partnerships CEO Randy Bernstein. “We will leave no stone unturned, both domestically and internationally, to find the best naming rights partner for the Rose Garden and the city of Portland.”