Premier League expand deal with EA Sports

By iSportconnect | August 9, 2016

The Premier League and EA SPORTS™ are expanding their long-standing partnership, with the video-game company becoming the League’s Lead Partner for the three seasons from 2016/17.

The expanded partnership includes on-screen branding on all the League’s global broadcasts, sponsorship of the official Player of the Month and Season Awards, EA SPORTS integration in stadia pre-match, and continued sponsorship of Fantasy Premier League.

“EA SPORTS are recognised the world over for the hugely popular FIFA game series, which millions of Premier League fans engage with every day, making them a great fit to be Lead Partner of the League,” said Premier League Managing Director Richard Masters.

“This partnership will allow EA SPORTS to collaborate even more with the League and the clubs, and to be part of the interest and excitement around the competition, both through their fantastic games and the association with the Premier League that this agreement brings.”

The new position for EA SPORTS sits alongside other global brands as part of the League’s new sponsorship strategy following the move away from title sponsorship.

EA SPORTS also holds the Premier League’s exclusive Electronic Game Licence, which enables EA SPORTS to deliver the most authentic gaming experience possible for fans engaging with Premier League clubs and players within EA SPORTS FIFA games around the world and on multiple platforms.

“This expanded partnership brings our milliions of players even closer to the Premier League,” EA SPORTS Global Marketing Vice President Jamie McKinlay said.