Premier League Appoint Nic Coward as General Secretary

Outgoing Chief Executive of the British Horseracing Authority (BHA), Nic Coward is to return his interests to soccer and the English Premier League (EPL). Coward will become the EPL general secretary and will take his position in the second quarter of 2011.

After spending the last 4 years at the BHA, Coward announced on Tuesday 14 December, that he would be leaving his post for pastures new and just a day later it was revealed that he will make the switch in sports to back to soccer.

Before becoming chief executive at the BHA, Coward had spent 5 years at the Football Association (FA). In his time at the FA, Coward held a number of senior roles including acting chief executive and corporate and legal affairs director.

It will now be the new general secretary’s duty to manage relationships with his former employers at the FA and the Football League, as well as with the world’s leading soccer governing bodies, FIFA and UEFA.

Richard Scudamore, Cheif Executive for the Premier League stated: “We are extremely pleased to have recruited someone of Nic Coward’s calibre for what is a key role on the Premier League’s senior management team.

“His wealth of experience will make him an extremely valuable asset.”