Power Balance Revisiting NBA Kings Naming Rights Deal

March 3, 2011

The National Basketball Association’s (NBA) Sacramento Kings stadium naming rights agreement is being revisited by the Power Balance wristband company after the deal officially took effect on Tuesday, March 1.

The facility name was formally changed to Power Balance Pavilion from Arco Arena, and the team said that the “Power Balance name is going up in spots around the building.”

But Power Balance officials said that they are “delaying installing a Power Balance sign over the front door pending resolution of the talks” that could send the Kings to Anaheim after just 11 more games in Sacramento.