Portland Reveals Brand Identity for New Arena Football League Franchise

Portland’s newly added Arena Football League team has announced its new brand identity and will now be known as Portland Thunder for the 2014 season.

“We appreciate all of the support we’ve received from our fan base and new season ticket holders,” said Owner Terry W. Emmert. “We wanted to choose a powerful name that will define our team and the attitude of our franchise. We feel our fans can be proud of the name Portland Thunder.”

Prior to today’s announcement, the Portland Thunder accepted team name suggestions from the local community, new season ticket holders and local schools through its “Name the Team” contest. As the first fan to submit “Portland Thunder” as his entry, Seth Johnson of Portland has been declared the winner of the contest. Seth will receive a pair of season tickets to watch the Portland Thunder live in action all season long.

Team President Jared Rose indicated that the franchise would be releasing further Portland Thunder branding elements, such as logo and team colors, in the near future.