POLO BLUE Surfs Into WSL Sponsorship With Brazilian Star

Ralph Lauren Fragrances brand POLO BLUE, launching its official sponsorship of the World Surf League (WSL) Championship Tour this June, has tapped professional surfer and two-time world champion Gabriel Medina as the newest global ambassador.

POLO BLUE will serve as an official sponsor of the WSL Championship Tour and the official fragrance for three key events: Oi Rio Pro in Brazil, Vans U.S. Open of Surf in the U.S. and Meo Rip Curl Pro in Portugal.

The brand will amplify the partnership with a fully integrated marketing campaign including regional pop-up experiences, paid media, influencer partnerships and more.

“We are excited to have Polo Blue back in a big way for our 2019 season,” said Sophie Goldschmidt, WSL CEO. “There are natural synergies between style, confidence and the beauty of our sport – and we are looking forward to a long-standing partnership that highlights these critical pillars of surf.”

“To me, POLO BLUE perfectly embodies the surf lifestyle,” said Medina. “It’s about connecting with the power of the ocean and letting that power fuel you in all areas of your life. I’m excited to give fans a look at the things that inspire me on tour, including my family, travel and much more.”