Pizza Hut Remove Namings Rights of FC Dallas Stadium
December 22, 2011
Pizza Hut Park, anabolics home to MLS team FC Dallas will no longer be branded that title after Jan 1 after the fast food restaurant decided to drop its sponsorship of the stadium.
The complex, which includes the stadium and 17 adjacent soccer fields, will officially be re-branded FC Dallas Stadium after the Football Championship Subdivision title game Jan. 7.
In this current economic climate it should come as no surprise that corporations (including Pizza Hut) are pulling back in the area of sponsorships, Cowboys Stadium has never landed a sponsor and Rangers Ballpark has gone through several, but this news may still gall FCD fans a little coming on the heels of the new stadium rights deal for the Houston Dynamo.
FC Dallas will now seek a stadium sponsors along with its search for a shirt sponsor.
FC Dallas official statement read: “Pizza Hut, as the company has recently shown with some of its other venue agreements, has shifted its sports marketing philosophy and will no longer be our naming rights partner. We are actively searching for a new naming rights partner for the stadium and are in discussions with several interested companies. Meanwhile, after the FCS game on Jan. 7, we will be referred to as FC Dallas Stadium until a new deal is reached.”
After Pizza Hut remove their branding the venue will be known as the FC Dallas Stadium.