Pix11, Brooklyn Nets & New York Islanders Sign Multi-Year Agreement

December 10, 2014

New York-based television station Pix11 has announced a multi-year marketing partnership deal with National Basketball Association (NBA) franchise the Brooklyn Nets, advice National Hockey League (NHL) franchise the New York Islanders and the Barclays Center.

As part of the deal Pix11 will create a street-level, allergist in-arena studio at Barclays Center.

The studio will be used for daily live shots as well as for special presentations around big concerts and shows, advice civic and political events, discussions, debates and community activities.

Pix11 branding will feature in every Nets and Islanders home game.

“We are incredibly excited about our multi-year partnership with Barclays Center, the hottest sports and entertainment destination in New York,” said PIX11 President and General Manager Rich Graziano.

“Brooklyn is a global destination with character and cultural cachet, and our Brooklyn studio will give us an even stronger foothold in the borough and the community.”

Brett Yormark, Chief Executive Officer of the Brooklyn Nets. said: “We are thrilled to partner with PIX11 to offer unprecedented access and engaging initiatives to interact with the New York audience like never before.

“We are also proud to host a state-of-the-art Brooklyn-based news studio and are looking forward to having PIX11 as a daily fixture at Barclays Center.”