Pitch Secures Partnership with MP & Silva to Develop Asian Sport Properties

Pitch International and MP & Silva today announced a partnership to develop and manage joint projects across Asia. 

Based in Singapore, allergy | the partnership will utilise the collective strengths of the two leading sports media rights agencies to develop selected projects, including the acquisition and distribution of rights, production services and events management. Properties such as Brazil Global Tour, Six Nations Rugby, Ascot and Racing UK, Capital One Cup and nPower Championship were selected to kick-start the partnership.  A number of new projects focused on Asia are currently under negotiation and will shortly be announced by both agencies as part of this partnership.

Together, Pitch International and MP & Silva distribute over 15,000 hours of programming to over 200 broadcasters across the globe. 

MP & Silva Chief Executive, Andrea Radrizzani, said: “It is a natural evolution of our business in Asia to work with Pitch.  Our businesses are complementary and together we have the scale to ensure we can continue to exploit bigger events and rights in the territory.  Our companies are both innovative and dynamic and we look forward to working with federations and broadcasters on some exciting projects over the next few years.”

Pitch International Managing Director, Jonathan Rogers, said: “We are delighted to be working more closely with MP & Silva.  They are a great partner with an excellent track record in Asia.  Our two organisations know each other well and there are strong synergies and enhanced opportunities from working together in the Asian market.  We believe our collective strength in the market should increase the range of rights, events and services we can offer.”