Pitch International & Premiership Rugby Extend TV Deal

Sports rights agency Pitch and Premiership Rugby have agreed a three-year extension to their exisiting partnership.

The new agreement will allow Pitch to represent Premiership Rugby’s internation television rights in all markets other than the UK and Ireland until 2015/16. The two organisation’s partnership began in 2004.

The news follows Saturday’s 2013 Aviva Premiership Rugby Final, which was shown in over 100 countries across the world.

Jonathan Rogers, managing director, Pitch International, said: “The Aviva Premiership is, undoubtedly, one of the most exciting competitions in world rugby featuring some of the game’s greatest players. We are very excited at having the opportunity to continue this partnership and look forward to working with them in exploring a range of compelling opportunities over the next three years.”

Dominic Hayes, Premiership Rugby’s commercial director, added: “We couldn’t have signed this new deal at a better time. The Aviva Premiership Rugby Final is one of the most eagerly-awaited club matches of all time. And the fact that it will be seen in more than 100 territories, across the world, tells you that the English club game is developing a following around the world. Within two years we’ll see a Rugby World Cup in England and the following year rugby union will make a long-awaited return to the Olympics.”