Pitch Appointed by McCain to Deliver Activation Around Tour de France

By iSportconnect | July 1, 2014

McCain Foods has appointed sports and sponsorship communications consultancy Pitch to promote their UK activation around the Tour de France Grand Depart.

Pitch will provide creative PR activation around the Grand Depart in Yorkshire on July 5, with the Tour passing by a number of McCain farmer’s fields.

Mark Hodge, Marketing Director of McCain Foods GB said: “McCain are thrilled to be a part of one of this year’s biggest global sporting events and this partnership is the perfect way for us to celebrate our Yorkshire and farming heritage and engage with local communities and British potato farmers.”

Pitch has worked with the likes of Red Bull, BT Sport and the Glasgow 2014 Commonwealth Games in a similar capacity.

Their CEO, Henry Chappell commented: “This is another exciting addition to our growing portfolio of clients and we are thrilled to be given this opportunity to work with McCain around one of the world’s greatest sporting events.”