Pirelli to Sponsor AMA Supercross

Pirelli has been announced as the official motorcycle tyre sponsor of the Monster Energy AMA Supercross, an FIM World Championship, for 2014-2016 and the sole tyre supplier for Toyota/Yamaha/JGRMX and BTO Sports-KTM teams. 

The Italian tyre company has signed a multi-year agreement with Feld Motor Sports, a division of Feld Entertainment and promoter of the Championship, to be an Official Sponsor and will support the riders Josh Grant, Justin Brayton, Andrew Short and Matt Goerke.

The deal is for the period 2014-2016 which includes the sponsorship by the Italian tyre company of the Monster Energy AMA Supercross, an FIM World Championship.

For the 2014 season, which includes 17 events and starts on January 4 at Anaheim’s Angel Stadium in California and ends on May 3 in Las Vegas, Pirelli is also the official tyre supplier of the Toyota/Yamaha/JGRMX team and its riders Josh Grant and Justin Brayton plus BTO KTM-Sports team riders Andrew Short and Matt Goerke.

Uberto Thun-Hohenstein, Senior Vice-President of Pirelli Moto and Head of the Business Unit Moto, said: “I am very pleased with this agreement which involves us in Monster Energy Supercross for the next three years. Pirelli is undoubtedly an Italian company that has always had a strong large-scale effort and interest around the world. The American market, as well as the Asian one, is a very important region in which we want and must grow because we are strongly aware of the excellent quality of our products and we want to prove it. In the Motocross World Championship our expertise has led us to win 60 world titles.

“This agreement, as was the case on an international scale with Formula 1 and the FIM Superbike World Championship for which we are sole tyre supplier, will allow us to strengthen our brand awareness in the U.S. by making Pirelli known and appreciated by the American public in what, for them, is the most popular motorcycle sport.”