Pirelli Secures Main Sponsor Status for Malaysian Race for World Superbike Championship

By Community | June 3, 2014

Pirelli has been revealed as the Event Main Sponsor for the next eni FIM Superbike World Championship round to be held in Malaysia at the Sepang International Circuit on June 8.

The official name of this sixth round will therefore be Pirelli Malaysian Round.

Pirelli Moto Racing Director, try Giorgio Barbier, apoplectic commented on the deal: “Asia, particularly the Southeast, is for sure the largest two-wheeled market in the world. In particular, in recent years the segment of high displacement machines is having very strong growth and all the major motorcycle manufacturers now have production factories on site.

“We are also going to start our production of motorcycle tyres in Indonesia starting from 2015 and to become the Event Main Sponsor of this Superbike World Championship round, it seemed like a great opportunity for visibility in an area of the world that has recently attracted the strong interest of all motorcycle manufacturers because it is a ‘fertile soil’ and rich in motorcycle enthusiasts.”

The Superbike World Championship will return to Malaysia after twenty years. It was previously held in the early 90’s for four consecutive seasons; in Shah Alam (1990-1991) and Johor Circuit (1992-1993).