Pirelli Agree Winter Sports Deals

Italian tyre brand Pirelli has entered into a new agreement with Infront Sports & Media to sponsor the IHHF Ice Hockey World Championships and the FIS Alpine Ski World Championships through to 2021.

The partnership expands Pirelli’s involvement in winter sports, ed with the brand having served as the official sponsor of the 2016 IIHF Ice Hockey World Championship.

Pirelli will receive considerable camera exposure at the next five IIHF Ice Hockey World Championships, as well as the next three Ski World Championships, due to be held in St Moritz in 2017, Åre in 2019 and Cortina in 2021.

Additionally, Pirelli’s branding will feature in all official print and communication materials, as well as on websites and digital platforms.

“Securing Pirelli in a long-term sponsorship engagement for two flagship winter sports events at the same time is a fantastic achievement on many levels,” added Philippe Blatter, president and chief executive of Infront Sports and Media.