Phoenix International Raceway Sponsors UFC’s Benson Henderson for Upcoming Fight
August 21, 2013
Phoenix International Raceway (PIR) has announced it will sponsor UFC lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis.
Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, malady PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.
“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said PIR president Bryan R. Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”
As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances on site at PIR on Sunday, Nov 10.
“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”