Phoenix Coyotes Extends Gila River Casinos Corporate Partnership
By Community | January 20, 2013
The NHL’s Phoenix Coyotes have celebrated the end of the lockout by renewing their corporate partnership agreement with Gila River Casinos.
As part of the agreement, Gila River Casinos has acquired the naming rights to the Coyotes exclusive suite level club that will be called “Gila River Casinos Club”. Financial terms of the agreement were not disclosed.
“We are thrilled to renew our partnership with Gila River Casinos,” said Nealy. “Gila River Casinos is a tremendous partner and we are excited about them securing the naming rights to our premium suite level club in Jobing.com Arena. This will be a unique opportunity for Gila River Casinos to generate awareness with our suite holders while providing a great business to business marketing platform.”
Under the terms of the agreement, the Gila River Casinos Club will be prominently outfitted with new brand integration, including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission.
“From a branding standpoint, partnering with the Coyotes is an ideal fit for Gila River Casinos,” said John J. James, CEO of Gila River Casinos. “The Gila River Casinos Club will provide our Enterprise with the ideal venue to position our marketing initiatives and we are excited about building upon our long term partnership with the Coyotes.”