Phizzle to Power Columbus Blue Jackets’ Mobile Marketing

Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with the Columbus Blue Jackets to power its mobile marketing initiatives. 

Together, Phizzle and the Blue Jackets will create campaigns designed to provide fans greater opportunities to connect with the team while providing corporate partners the ability to enhance their marketing initiatives. Making mobile an instrumental aspect of the live event experience, Phizzle is providing the Columbus Blue Jackets with data-driven tools that engage sports fans across multiple communication channels, including text message, QR codes, mobile Web, social media and more.

Phizzle’s proprietary technology, Broadcaster iX can produce real-time, interactive HD graphics for the Columbus Blue Jackets’ home games, enabling fans at Nationwide Arena to interact with the team and corporate sponsors via their mobile phones and the digital scoreboards. A variety of text messaging campaigns (pre, during, post-event), can be activated to provide a fun, exciting and participatory audience experience including alerts, Text-2-Win promotions, Text-2-Vote polls, and Text-2-Screen contests.

Phizzle’s innovative mobile communications platform combines powerful functionality with an easy to use interface, enabling our extensive client roster comprised of major sports teams to effectively engage and foster deeper relationships with their fans, sponsors and community members. Phizzle’s technology allows the Columbus Blue Jackets to instantly add fans to its database by having them engage via their mobile device by either texting GOCBJ to 90561 or by visiting BlueJackets.com/CBJTextAlerts.

“We are extremely fortunate to partner with the Columbus Blue Jackets,” said Ben Davis, CEO of Phizzle. “The Blue Jackets are committed to providing a comprehensive digital marketing strategy to effectively increase fan participation. Phizzle’s technology is the perfect solution to deepen that relationship.”

“Phizzle is a natural partner for a professional sports team like the Columbus Blue Jackets,” said Marc Gregory, Vice President of Digital Marketing and Media with the Columbus Blue Jackets. “We are excited to be using Phizzle’s mobile marketing tools to offer our fans the opportunity to interact with the team.”

Phizzle recently announced partnerships with a number of NBA teams including Phoenix Suns, Philadelphia 76ers, Golden State Warriors and Denver Nuggets.