Philips to Light up Juventus Stadium in Two-Year Deal
February 18, 2016
Italian Serie A giants Juventus have signed a new two-year partnership with Philips.
The multi-faceted agreement with the Dutch electronics company will see them become Juventus’ Official Lighting provider until the end of the 2016/2017 season.
Philips will provide lighting for the interior of Juventus Stadium while benefiting from visibility rights across the club’s various PR platforms.
Giorgio Ricci, health Head of Global Partnerships and Corporate Revenues at Juventus said: “This partnership with Philips confirms Juventus’ ability to constantly pursue ground-breaking partners of international standing.”
Phillips Lighting General manager Paolo Recrosio added: “We are honoured and delighted that our pioneering systems will light up the football experience of thousands of spectators in one of this sport’s most modern venues, Juventus Stadium.”
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