Philip Baker Appointed New Commercial Director of FIM
August 12, 2013
The Federation of International Motorcycling (FIM) has announced the appointment of Philip Baker as their new Commercial Director.
Philip will take up his post on 2 September. He will be in charge of the development and implementation of the FIM’s business strategy to maximise revenues through sale of Sponsorship and Media Rights worldwide.
Philip, who is British, has spent the last 23 years in the world of motor sports. He started out working for Nissan Motorsports as their commercial manager, coordinating the marketing initiatives linked to their British rally championship and their Le Mans sports car programme.
He also worked at Ford Motor Company in the World Rally programme with a number of world champions, among them Carlos Sainz, Colin Mcrae, Tommy Makinen, Juha Kankkunen, Ari Vatanen and Petter Solberg. During this period he also worked with the Stewart Formula One team on projects with racers such as Johnny Herbert, Eddie Irvine, Rubens Barrichello and Jan Magnussen.
In 2010, Philip set up his own management company looking after three-times AMA champion and FIM Superbike World champion, Ben Spies.
Stéphane Desprez FIM CEO expressed his satisfaction: “I am very pleased to welcome Philip Baker into the FIM’s management staff as Commercial Director and I am convinced that his past experience in motor sports will help the FIM to pursue the development of its business strategy.”