76ers Sponsorship sportsbiz

Philadelphia 76ers inks multi-year deal with Penn Medicine

September 22, 2022

The Philadelphia 76ers announced a multi-year partnership with Penn Medicine, the area’s leading healthcare provider. This unique partnership designates Penn Medicine as the official healthcare, orthopaedic, and hospital partner of the team.

“Penn Medicine has established itself as a leading healthcare organization not only in the Greater Philadelphia Area, but in the entire country,” said Tad Brown, CEO of the 76ers and Harris Blitzer Entertainment. “We’re fortunate to partner with such a respected, accomplished team of healthcare professionals and world-class doctors, and look forward to the collective impact we can have in the Philadelphia community. Together, we share a passion for this city and are eager to tip-off this partnership ahead of the 2022-23 season.”

Highlights of the 76ers and Penn Medicine partnership include:

A joint commitment to improving healthcare disparities in our region

Community basketball court renovations

Penn Medicine providing the 76ers players and personnel access to world-class medical care, including team physicians and exclusive orthopedics and urgent care services.

Penn Medicine branding on the team shooting shirts, worn pregame by 76ers players.

The launch of The Penn Medicine Court at The Center, with virtual signage visible by millions of fans watching home games on NBC Sports Philadelphia each season.

As part of this historic partnership, the 76ers and Penn Medicine will also come together on community engagement efforts designed to drive health equity and help reduce disparities. The joint efforts in the community will include:

Building awareness and pathways for breast and colon cancer screenings, with a goal of driving 7,600 local residents to get these lifesaving tests in the first year of the partnership, including programs to provide roundtrip transportation to support those getting screened.
Renovating and unveiling a basketball court in a Philadelphia neighborhood each season to promote physical activity and lend support to neighborhood safety and revitalization efforts
Moderating live-stream conversations with health experts to discuss issues impacting the Philadelphia community.

“Like the 76ers, our number-one commitment is to the people of this city and the communities around it, and this partnership allows us to expand our impact on the people we care so much about, in new ways,” said Kevin B. Mahoney, chief executive officer of the University of Pennsylvania Health System. “Working with the Sixers will greatly strengthen our support for public health and the well-being of our neighborhoods. This is an exciting time for the Sixers as an organization, and we’re thrilled to be on the same team.”

76ers Sponsorship sportsbiz