PGAs of Europe and Ralph Lauren announce new partnership
By Shantanu Srivastav | December 21, 2017
The PGAs of Europe and premium lifestyle brand, Ralph Lauren, have established an international Corporate Partnership agreement, expanding collaborative opportunities both in Europe and further afield.
As part of the partnership, Ralph Lauren will work with the Association in exposing the brand to 35 Member PGAs and their 21,000 PGA Professionals.
The Association will also work closely with Ralph Lauren to create bespoke offerings for PGAs’ staff, representatives, member professionals and representatives within the Association including the PGAs of Europe Golf Development Team.
“Adding Ralph Lauren, one of the world’s leading on- and off-course lifestyle brands, to our corporate partner family is further indication of the growing stature of the PGAs of Europe,” said PGAs of Europe chief executive Ian Randell.
“Our staff, board, education committee, and Golf development team will all be able to proudly wear the Polo Golf and RLX apparel, and we will look to promote their brand and products across our network, and I am sure that PGA Professionals around the world will be delighted to explore possibilities to work with Ralph Lauren.”
We are hugely excited to officially announce our partnership with premium lifestyle brand, @RalphLauren, and we can’t wait to get working together in expanding collaborative opportunities both in #Europe & further afield!
— PGAs of Europe (@pgasofeurope) December 21, 2017