PGAs of Europe and BMW extend corporate partnership
August 15, 2017
German automobile manufacturer, BMW, and the PGAs of Europe have extended their corporate partnership, continuing the relationship that has had a positive impact throughout the association’s 35 Member Countries.
The partnership is another way in which BMW supports golf, complementing the partnership with Ryder Cup Europe, title sponsoring professional tournaments such as the BMW Golf Cup International, among other activities that show how golfers are very much a key demographic for the company.
“In the past few years our relationship with the PGAs of Europe has continued to develop and we have enjoyed working closely with the association and its member country PGAs,” said Christian Masanz, head of BMW Golfsport marketing.
“The partnership helps to strengthen our global engagement in golf and in particular with PGAs and their PGA Professional Members.”
“Historically most of our partnerships have been about brand association and communication,” said PGAs of Europe Chief Executive, Ian Randell.
“These things continue to exist but we are acutely aware of the need for our corporate partnerships to be exactly that – a partnership that directly benefits each other’s businesses.
“We were delighted to be able to attract BMW to join our Corporate Partner family and it has been a pleasure to see that not only have both sides gained great value from the relationship but also many of our Member Country PGAs have benefited directly too.”