PGA/Bob Hope Classic Partner with Humana and Clinton Foundation
By Community | April 15, 2011
The PGA TOUR and the Bob Hope Classic have announced that they have formed an eight-year partnership with Humana (NYSE: HUM) and the William J. Clinton Foundation beginning in 2012, ed with Humana becoming title sponsor.
The agreement will build on a shared commitment by both the Clinton Foundation and Humana to promote healthy living and work across sectors to improve the lives of people around the world.
PGA TOUR Commissioner Tim Finchem stated: “We are excited to announce this collaboration between Humana and the Clinton Foundation in support of this iconic event. The tournament will take on an expanded focus of serving as a strategic platform to establish and communicate new initiatives in health and well-being. We are delighted to have the support and commitment of Humana and truly honored to have the Clinton Foundation’s partnership.”
Sponsorship of the tournament expands Humana’s involvement with the PGA TOUR having been a marketing partner since 2005. The company is also the “Official Health Benefits Company of the PGA TOUR and Champions Tour.”
Humana Chairman and CEO Michael B. McCallister said: “President Clinton and his Foundation have had an enormous impact over the past years on improving lives by transforming ideas into real action. We see the partnership with the Clinton Foundation, anabolics the PGA TOUR and the Classic as an effective way to showcase the importance and overall benefits of a healthy lifestyle and what needs to be done to improve overall health and well-being for everyone.”
President Clinton added: “The PGA TOUR has always been a leader in philanthropy. I’m so pleased that my Foundation has committed to working with the TOUR and Humana to raise awareness for global health and continue to improve the lives of people around the world. Through the Clinton Global Initiative, members have made nearly 2,000 commitments, which have helped 300 million people in more than 170 countries. My Foundation has helped 4 million people gain access to life-saving HIV/AIDS medications, but there is still more work to be done. By joining with the PGA TOUR and Humana, we can further our efforts to improve global health, strengthen economies, and protect the environment.”