PGA Tour Teams Up with 120 Sports as Equity Partner
By iSportconnect | June 26, 2014
The PGA Tour has joined 120 Sports as an equity partner in the first league and media property owned multi-sport live streaming digital video network.
With contributions from content partners including Sports Illustrated, allergist MLB.com, pills the NHL, doctor NBA, NASCAR, the PGA TOUR and leading collegiate conferences via Campus Insiders, 120 Sports will feature sports news, highlights and live look-ins, all integrated with real-time social conversation and produced for the digital generation.
120 Sports President Jason Coyle said: “We are excited to partner with the PGA TOUR with a shared vision for this new, first-of-its kind, digital network.
“We look forward to collaborating as partners as we work to deliver sports video programming through a platform fans haven’t experienced before.”
Named 120 Sports for its concept of offering original sports programming in two-minute segments, fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data.
Rick Anderson, PGA TOUR Executive Vice President, Global Media added: “We are thrilled to join forces with 120 Sports and their full team of equity partners as we strive to provide our fans with the always-on, digital content they want and need.”