PGA Tour Signs OTT Partnership With NBC Sports
By Shantanu Srivastav | August 1, 2018
Golf’s PGA Tour has announced a strategic multi-year digital partnership with NBC Sports Group.
Starting in 2019, NBC Sports Gold, NBC Sports Digital’s direct-to-consumer live streaming product, will be the United States’ home of PGA Tour Live, the PGA Tour’s over-the-top subscription video service.
The partnership includes rights to all of PGA Tour Live’s Thursday and Friday morning coverage from 28 events, starting with the CareerBuilder Challenge in January, featuring The Players in March, and running through the FedExCup Playoffs in August.
Rick Anderson, Chief Media Officer of the PGA Tour, said: “In 2018, virtually every key metric is up triple digits versus last year and the coverage gets better and better every week. Moving PGA Tour live over to NBC Sports Gold represents the next evolution of our product.”
Mike McCarley, Golf President at NBC Sports, added: “We’ve worked together with the PGA Tour on many projects across many platforms and we’re looking forward to taking the next step with PGA Tour live on NBC Sports Gold.”