PGA Tour renews partnership with Hawaii Tourism Authority until 2022
By Shantanu Srivastav | January 10, 2018
PGA Tour has renewed its official marketing partnership with the Hawaii Tourism Authority until 2022. The partnership will see PGA Tour continue to promote Hawaii on its various platforms.
Brian Oliver, PGA Tour executive vice president corporate partnerships, said: “January has become synonymous with amazing golf in Hawaii, with two PGA Tour events and one PGA Tour Champions event. Our members have long enjoyed spending time in the Hawaiian Islands at the beginning of the year.
“We are pleased to extend our relationship with the Hawaii Tourism Authority and to continue highlighting Hawaii as a golf paradise through our tournaments on the PGA Tour and PGA Tour Champions.”
George D. Szigeti, president and CEO of the Hawaii Tourism Authority, said: “Hawaii’s sunny warmth and unmatched beauty always welcomes golf fans around the world to a new year of optimism with the Sentry Tournament of Champions on Maui, Sony Open in Hawaii and Mitsubishi Electric Championship at Hualālai.
“We thank PGA Tour Commissioner Jay Monahan for his aloha and continued commitment to the Hawaiian Islands as a destination for hosting world-class golf, and we appreciate that our longstanding partnership will continue through 2022 with this new four-year agreement.
“The PGA Tour and Hawaii are a perfect pairing for hosting a global sports showcase in combining a worldwide sports brand with an iconic tropical setting revered by travelers, especially at a time when people everywhere are bundled up from winter’s chill.”