PGA Tour renew CDW marketing deal

The PGA TOUR and CDW Corporation have announced a five-year extension of their marketing relationship that will extend CDW’s role as the “Official Technology Partner of the PGA TOUR and PGA TOUR Champions” through 2021.

Through the agreement, viagra CDW will continue its exclusive sponsorship of the PGA TOUR’s ShotLink real-time scoring system and maintain branding across the bottom of the TOUR’s electronic scoreboards at tournaments.

“For almost a decade, CDW’s relationship with the PGA TOUR has benefitted both organizations and enabled the TOUR to fully leverage CDW as a trusted technology advisor,” said Thomas E. Richards, chairman and CEO at CDW. “From powering the ShotLink scoring system to improving back-office productivity with cloud-based Office 365, the extension of CDW and the PGA TOUR’s relationship will allow us to continue to collaborate successfully.”

“We are extremely pleased to announce the continuation of our relationship with CDW, which provides the TOUR with valuable expertise and product service to enhance our technological capabilities to benefit our staff, players and fans,” said Tom Wade, Chief Commercial Officer of the PGA TOUR.

CDW will continue business-to-business hospitality and customer engagement at 10-plus tournaments in strategic markets and provide a broad range of IT products and services to advance the TOUR’s operations for players and staff, as well as to improve the experience for golf fans.

“CDW is more than a valued strategic partner regarding our technology plans,” said Steve Evans, Senior Vice President of Information Systems for the PGA TOUR. “Over the next few years, we plan to greatly expand the IT capabilities of the PGA TOUR, our tournaments and our ability to interact with our fans.  CDW is integral to this expansion.”

“As a leading IT solutions and services provider, CDW works with the top technology brands to help the PGA TOUR maximize the fan experience, support players and empower its employees,” said Matt Troka, senior vice president, Product and Partner Management at CDW. “Our continued relationship with the PGA TOUR provides a great opportunity to showcase the power of partnerships between technology and sports.”