PGA Tour Promotes Jay Monahan to Deputy Commissioner

The PGA Tour has announced that Chief Marketing Officer Jay Monahan has been promoted to Deputy Commissioner.

Jay Monahan, who has been part of the PGA Tour’s senior-executive staff since 2008, will make the move from April 1. Monaghan will report directly to Commissioner Tim Finchem.

In recent years, Monahan headed up the Tour’s corporate marketing and sponsor relations as chief marketing officer. He also had served as executive director of The Players Championship. Before joining the Tour, Monahan had been executive director of the Deutsche Bank Championship.

Finchem said in a statement: “Even though the PGA Tour continues to grow and prosper, this step is being taken to further strengthen our organizational structure, enhance our management coordination and ultimately to continue to deliver on three key pieces of our core business: driving benefits to our players, growing the charity support in the communities where we play and doing our part in golf to help grow and protect this great game.”

Finchem was promoted in a similar manner before becoming the Tour’s third commissioner, in 1994. Then-commissioner Deane Beman promoted Finchem to deputy commissioner in 1989. Finchem will be 67 on April 19.

Monahan will move into the Office of the Commissioner at the Tour’s headquarters in Ponte Vedra Beach, Florida.

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