PGA Tour Partners Facebook For Weekend Coverage
By Shantanu Srivastav | June 20, 2018
Golf fans will soon have a new way to watch PGA Tour events at weekends.
The tour has announced an agreement with Facebook to distribute Saturday and Sunday coverage on Facebook Watch for up to 8 upcoming tournaments, starting with this week’s Travelers Championship.
The coverage is free and will be produced under the PGA Tour Live brand.
“We are thrilled to add Facebook to an already impressive lineup of global digital and broadcast partners,” said Chris Wandell, VP of Media Business Development at the PGA Tour.
“The PGA Tour has put a premium on distributing exclusive content on emerging media platforms with a goal of reaching new and diverse audiences.”
“No matter if it’s a weekend foursome or water-cooler conversation about a top moment on tour, golf brings people together,” added Devi Mahadevia, Facebook’s North America Live Sports Programming Lead.
“So we’re delighted to partner with the PGA Tour to help it reach new fans and deliver interactive, live coverage on Facebook that taps into the social nature of the sport.”