PGA Tour Inks SendtoNews Digital Video Rights Deal
January 23, 2014
Digital sports video agency SendtoNews have signed today a multi-year rights agreement with the PGA TOUR to distribute digital video to local news sites throughout the U.S.
Beginning with the 2014 Farmers Insurance Open, illness SendtoNews will distribute tournament highlights, medical player interviews, sale commentary and other video content through its digital News Partnership Network so that golf fans can access PGA TOUR content via their favorite local news sites.
“The PGA TOUR is one of the world’s premier sports brands and we look forward to expanding its digital offering to golf fans across America,” said SendtoNews CEO Greg Bobolo.
“As digital consumption of sports content continues to expand, a significant percentage of fans continue to get their information from local news sites,” said Luis Goicouria, Vice President of Operations and Business Development for PGA TOUR Digital. “This new relationship with SendtoNews allows us to expand our brand awareness to these local users, while
This agreement will result in digital, broadcast-quality highlights appearing on the websites of hundreds of local newspapers that belong to the digital News Partnership Network.