PGA TOUR Expands IMG ARENA Data Deal

September 10, 2019

The PGA TOUR and IMG ARENA have expanded their multi-year agreement to allow for the distribution of the TOUR’s official scoring data to betting operators within North America.

In November 2018, IMG ARENA was appointed as the PGA TOUR’s official data distributor for media and betting purposes across all events on the flagship PGA TOUR schedule. The expanded relationship includes betting sector exclusivity for the delivery of live, shot-by-shot match and event data to global operators.

The PGA TOUR’s official data is collected through its proprietary ShotLink system, powered by CDW. With an elaborate network of walking scorers, lasers and greenside cameras, ShotLink collects and distributes a rich set of data points from each shot in PGA TOUR competition in real time.

Combining PGA TOUR’s ShotLink data with IMG ARENA’s sector expertise will bring to market an innovative golf solution that provides PGA TOUR fans with new and exciting ways to enjoy the sport. The product is expected to be available worldwide in legal betting markets by early next year.

“As the sports betting market in the United States evolves, extending our relationship with the PGA TOUR is an important next step for IMG ARENA,” said Freddie Longe, Senior Vice-President and Managing Director at IMG ARENA.

“For the first time, sports fans will have access to shot-by-shot action, from tournaments all-year-round using official PGA TOUR ShotLink data. We continue to feel that golf has the audience, interest and following to become one of the leading in-play betting sports globally.”

“The PGA TOUR remains focused on safeguarding the sport, growing the game and deepening fan engagement with next-generation solutions,” said Ron Price, Chief Operating Officer of the PGA TOUR.

“IMG ARENA has proven credentials delivering fast data and live streaming in partnership with official rights holders, and we’re pleased to further extend our existing relationship.”