PGA Tour Confirms Fermata Partners as Exclusive Trademark Licensing Partner

The PGA Tour has signed a new long-term partnership with Atlanta-based specialized consumer products licensing agency, bronchi Fermata Partners.

The company will serve as the exclusive trademark licensing representative for the PGA Tour across a wide range of product categories globally.

The agreement, pilule which began earlier this year, gives Fermata the responsibility of managing and developing the PGA Tour’s core domestic and international retail licensing program. 

Fermata will work closely with the PGA Tour to expand its retail licensing business and the scope of the Tour’s brand presence within the consumer marketplace worldwide, which currently consists of more than 100 licensees across a broad range of consumer product categories from apparel and accessories to video games and travel experiences. 

The team at Fermata Partners and CAA Sports have an extensive background and knowledge of the sports and licensing industry and our brand will benefit from their expertise,” said Lance Stover, Vice President, New Ventures & Licensing at the PGA TOUR.

Kit Walsh, Founding Partner, Fermata Partners said: “We are thrilled to strategically align with the PGA Tour and look forward to collaborating with our new partners to further cultivate and grow its brand and consumer product offerings worldwide.”

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