PGA Tour Announces Marketing Partnership with USA Today Sports

January 18, 2012

The PGA Tour and the USA Today Sports Media Group have announced today that they have entered into a five-year official marketing relationship through 2016.

As part of the agreement, erectile USA Today receives the exclusive U.S. rights to use the association and Tour logos for sales and marketing purposes for the print and digital extensions of USA Today sports.

The PGA Tour will have the opportunity to purchase advertising at preferred rates and to develop several Tour-themed special sections over the course of each year of the agreement.

“The PGA Tour is one of the premier sports brands in the world, viagra 40mg and we’re honored that they’ve selected us as their partner, especially for the long term,” commented Tom Beusse, President of the USA Today Sports Media Group.

Tom Wade, Chief Marketing Officer for the PGA Tour, said: “We welcome the opportunity to work with the USA Today Sports Media Group and look forward to developing our relationship and leveraging this platform to bring added value to our entire family of corporate sponsors.”

Merrill Squires, SVP, Leagues and Properties for the USA Today Sports Media Group, added: “The PGA Tour is extremely forward thinking when it comes to creating value and impact for its sponsors.They really understand the unique capabilities and assets we can bring them to help maximize great content and marketing opportunities for the PGA Tour and its sponsors. We can’t wait to begin our collaboration with them.”