PGA Tour Announce 5-Year Marketing Partnership

December 9, 2010

The PGA Tour have announced a five-year marketing partnership with United Continental Holdings Inc. revealed on Wednesday 8 December. The deal will aligns both carriers to the PGA Tour, Champions Tour and Nationwide Tour as of 2011.

United Continental Holdings is the holding company for Continental and United as the carriers complete the integration process to create the world’s leading airline. The Official Airline designation will be handed to United as the integration process develops.

Tom Wade, chief marketing officer for the PGA Tour stated: “We are extremely pleased to announce this new long-term agreement with United Continental Holdings and are very excited about the consumer and player programs that will be initiated through our partnership

“The combined hub system and route network align extremely well with our Tour schedules, which is very beneficial to our members, as well as to the frequent fliers who might take advantage of the special PGA TOUR promotional programs.”

The new partnership will last for an initial four-years providing both airlines’ frequent flier members the opportunity to obtain special benefits related to the PGA Tour including: Unique PGA TOUR player experiences as well as private and semi-private hospitality areas at selected tournaments.

Jim Compton, United’s executive vice president and chief revenue officer added: “We are thrilled to partner our brand with an organization that receives great global attention. This partnership will offer exceptional benefits for our customers and the PGA TOUR’s membership base of players from around the world. We’re proud to be the ‘Official Airline’ of the PGA TOUR, Champions Tour and Nationwide Tour.”

Members of the PGA Tour, Champions Tour and Nationwide Tour will now receive significant travel benefits such as complimentary access to over 50 airport lounges throughout the world.