PGA Tour and Yahoo Team up in Digital Partnership

The PGA Tour and Yahoo have agreed a new strategic partnership to deliver free, capsule live, prostate and on-demand video content from the PGA TOUR to fans around the world, with no cable subscription or authentication required.

The deal will allow viewers to stream Featured Holes coverage from PGA Tour Live during the early rounds of tournaments.

Yahoo will be streaming the free Featured Holes coverage through the PGA Tour’s new streaming video service, PGA Tour Live.

Yahoo will also offer access to video on demand (VOD) PGA Tour content, including access to highlights and original content from tournaments, such as the PGA Tour, PGA Tour Champions, Web.com Tour, PGA Tour Latinoamérica, and Mackenzie Tour-PGA Tour Canada.

The companies have also launched a live, co-branded PGA Tour leaderboard, which includes live play-by-play, shot-by-shot graphics, live audio, and VOD.

“Our global collaboration with Yahoo continues to expand,” said Rick Anderson, EVP of Global Media at PGA Tour.

“Yahoo continues to be one of the largest sports audiences in the world, and we look forward to distributing PGA Tour Live Featured Holes coverage via Yahoo Golf platforms around the world.”

Phil Lynch, VP, Media Partnerships at Yahoo said: “We’re excited to expand our sports offering through our partnership with the PGA Tour and to bring fans closer to the live action of tournaments, like The Players Championship and FedEx Cup Playoffs.

“Bringing PGA Tour’s premium content to Yahoo makes a great addition to our lineup and further demonstrates our commitment to delivering the best digital sports content to our users and advertisers.”

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