PGA TOUR and UFC Confirmed to Feature on Digital Strategy Masterclass Panel

March 9, 2016

iSportconnect, the world’s largest private network for sport business professionals, is excited to announce James Elliott, UFC Vice President and General Manager EMEA and Luis Goicouria, Senior Vice President of Digital Platforms and Media Strategy at the PGA TOUR as the first panellists for the Digital Strategy Masterclass (formerly Digital Media and Technology Masterclass).

The popular event will be delivered in partnership with Omnigon, the leading international digital consultancy within the sports, media and entertainment industries, at the Grange Wellington Hotel on 13th April.

This year’s edition will be focused on encouraging participation, discussing fundamental business questions and highlighting the challenges that face rights holders in sport, as they look to create value for fans and sponsors in a digital market that is changing at lightning speed.

The evolution of the publishing model, with larger platforms such as Facebook, Twitter etc., as dominant distribution platforms, creates opportunities and problems for content owners. This will be one of the several areas that we expect will provoke lively debate, and that will be of huge value to the guests who join us at The Grange.

James Elliott was appointed as the UFC Vice President and General Manager EMEA in 2015. Elliott joined UFC in 2013 as Senior Director of Content and was instrumental in the massive growth of the company’s broadcast and television deals throughout Europe.

Prior to joining UFC, James worked for a number of leading global sports agencies in addition to PUMA and The Football Association. His roles spanned across multiple sectors from events, marketing, broadcast and athlete management.

As Senior Vice President, Digital Platforms and Media Strategy for the PGA TOUR, Luis Goicouria oversees all aspects for PGA TOUR Digital and is responsible for developing and implementing strategies which position the TOUR to take advantage of emerging technologies, markets, and content distribution.

He joined the TOUR in October of 2011 as Vice President Business Development, New Media and was instrumental in bringing all of the TOUR’s digital assets and capabilities in-house in 2013.

Prior to joining the PGA TOUR, Goicouria spent 15 years at MTV Networks, the last ten of which he served as Vice President, Digital Media for Latin America, Canada & U.S. Hispanic for MTV, Nickelodeon, Comedy Central, VH1, & MTV Tres. Luis spent his first five years at MTV with Nickelodeon Latin America and was responsible for the launch of all of their digital platforms.

The exclusive, invitation-only Masterclass series, is a unique gathering providing sports digital media and technology executives with the chance to learn from each other, hear industry insights, join in on discussions and network in a relaxed environment.

The discussions will be held without the press and under Chatham House rules, allowing for an open and free flowing debate.

iSportconnect chairman Michael Cunnah said: “James and Luis are hugely experienced and highly respected figures in the sports industry and it is a real pleasure to have them on board for the Digital Strategy Masterclass. Their expertise and knowledge of this sector will add real substance to the debates on the day.”

Invitation policy: The Digital Strategy Masterclass is an exclusive invite only event to Heads of digital media, technology, marketing, media and other similar positions from rights holders, brands and broadcasters.

To register your interest please contact Elyse Gallacher at

Sports Agencies, professional service providers & suppliers, please contact Nick Volante at for limited commercial opportunities.

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