PGA Tour and Charles Schwab Sign Landmark 20-Year Partnership

January 21, 2015

The PGA TOUR and Charles Schwab have announced an historic 20-year extension of their marketing partnership. This deal represents the longest marketing agreement the PGA TOUR has ever signed.

“Charles Schwab has been an exceptional partner of the PGA TOUR and Champions Tour since 1997,” said PGA TOUR Commissioner Tim Finchem.

“In particular, Schwab has had a profound impact on the Champions Tour through its sponsorship of the Charles Schwab Cup and, more recently, the Charles Schwab Cup Championship. Today, we are thrilled to announce that this important relationship will continue another 20 years through this unprecedented agreement.

Schwab Founder and Chairman Charles R. Schwab (pictured) said: “So many of our clients and prospective clients are as passionate about golf as they are about investing, and so we’re very excited about having this expanded relationship with the PGA TOUR. 

“The parallels between investing and golf are numerous, especially the dedication and commitment they both require, and we look forward to continuing to serve the investment needs of TOUR players and golf fans everywhere.”

Charles Schwab first joined the PGA TOUR’s Official Marketing Partner program in 1997. The Charles Schwab Cup was introduced in 2001, the Champions Tour’s first-ever, season-long points competition to identify the leading player on the Tour.

Two years after that cup was introduced, the company became a sponsor of the Charles Schwab Cup Championship.

Along with sponsorship elements, Schwab’s marketing program includes consumer engagement and relationship-building assets across multiple PGA TOUR and Champions Tour events plus advertising on the PGA website and with the TOUR’s broadcast partners.

Schwab also provides investment-related services to TOUR players and staff.

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