PGA Tour & DIRECTV Announce Enhanced TV Coverage
May 28, 2013
The PGA Tour and DIRECTV, viagra 40mg a leading digital television provider, have announced a new partnership that will deliver enhanced coverage of four PGA Tour events ths year to fans.
The new agreement will see DIRECTV offer viewers live coverage of the Memorial Tournament presented by Nationwide Insurance (June 1-2); the Travelers Championship (June 22-23); the World Golf Championships-Bridgestone Invitational (Aug. 3-4); and The Barclays (Aug. 24-25), in addition to the four major gold championships.
The coverage of these events will include exclusive features for DIRECTV viewers though the four-in-one screen Mix Channel, which displays: the CBS live feed; “Launch Pad”, a channel analysing the long drive; “ShotLink Channel” for stats and tournament data; and the “Featured Group” channel, allowing viewers to follow certain players as they play through the course. Each channel can also be viewed full-screen or on the PGA Tour iPad app.
Chris Long, senior vice president, Entertainment and Production, DIRECTV, said: “DIRECTV’s PGA Tour Experience will drive the engagement of viewers who love to watch the sport and those weekend golfers who are on an eternal quest to improve their game. It’s like having a professional caddie in your living room.
“With our new PGA Tour partnership, we’re looking forward to exciting golf fans with expanded coverage of the PGA Tour in 2013, further establishing our position as the leader in sports among all pay TV providers.”
Rick Anderson, PGA Tour Executive Vice President of Television and Digital Media: “We are constantly exploring new and innovative ways to engage our fans on all media platforms.
“Through our new partnership with DIRECTV, we will give fans a chance to experience the PGA Tour as never before on a destination sports platform.”