PFL announces distribution deal with NBC Sports Group and Facebook
January 30, 2018
The Professional Fighters League (PFL) has signed an exclusive multi-platform distribution agreement with NBC Sports Group and Facebook.
As part of the deal, the fans will be able to watch PFL live on all connected devices. All PFL regular season, play-off, and championships fights will be available to watch and stream globally.
Facebook will stream up to six hours of free, live coverage for each event outside US along with a live 30-minute pre-fight show and close with a live 30-minute post-fight show. In the US, fans can watch the first three hours of undercard coverage of each event on Facebook prior to NBCSN’s presentation of the main bouts.
Russ Ramsey, executive chairman of the Professional Fighters League said: “Today is an enormous step forward for the PFL and our mission of re-imagining and growing the sport of MMA. We’re thrilled to offer broad distribution for our first season, with great media partners in NBC Sports Network and Facebook.
“Pete Murray is an accomplished marketer and builder in sports and media, making him the ideal leader to deliver the innovative experience to MMA fans and build the PFL brand.”
#WhatDoYouFightFor: The Professional Fighters League kicks off June 7, LIVE on @NBCSN and @facebook. Over $10 million is up for grabs in the postseason prize pool! Get more details about the premiere season here: https://t.co/q3IRnyDM4O pic.twitter.com/BgmUBCEML0
— #PFL2018 (@ProFightLeague) January 29, 2018
Dan Reed, Facebook’s head of global sports partnerships said: “We’re excited for Facebook Watch to be a home for the Professional Fighters League’s inaugural season.
“The PFL’s comprehensive coverage on Watch, combined with its plans to deliver an innovative viewing experience, will give MMA fans ample opportunity to come together, talk about, and interact with this exciting new league in ways that are unique to our social video platform.”
PFL has also named Peter Murray as its new chief executive officer. Prior to this, Murray held senior executive positions at Under Armour and the National Football League.