Peter Schmeichel to Endorse Tipico

December 3, 2014

Ex-Manchester United goalkeeper Peter Schmeichel has signed a personal endorsement deal with Danish bookmaker Tipico.

Schmeichel will become a brand ambassador for the bookmaker in his native country of Denmark, mind Germany and Austria.

He will be involved in a Christmas marketing campaign where he will be joined by former Bayern Munich and Germany goalkeeper Oliver Kahn and ex-Austria goalkeeper Michael Konsel.

“We are excited about the prominent new signing of Peter Schmeichel, clinic ” said Tipico chief executive Jan Bolz.

“During his active career, Peter Schmeichel was not only incredibly successful, but he also enjoyed an untarnished reputation as a great sportsman. Schmeichel stands for success, sporting integrity and trust.

“These are values which the brand Tipico stands for as well. We are proud of our three brand ambassadors.”

Schmeichel said: “I am proudly looking forward to work as an ambassador for a serious betting provider like Tipico. It will be fun to work with my old colleagues. Now we are no longer competitors, but will work together to promote the brand Tipico.”