Perform Signs Australian Sales Rights Deal with MLBAM

Leading digital content group Perform have signed a two-year sales agreement with MLB Advanced Media, search LP (MLBAM).

The deal will allow PERFORM exclusive rights to re-sell premium display and pre-roll video on the national pages of MLB.com for IP addresses associated with a location in Australia.

The deal with MLBAM allows PERFORM to offer advertisers a range of commercial opportunities through display and video. Across Australia, pills the average monthly unique visitors to MLB.com has doubled compared to 2013.

James Peel, stuff Director of Sales for Asia-Pacific, PERFORM, added: “We are very excited about this strategic partnership that leverages the current interest in baseball locally. PERFORM has a track record of delivering innovative solutions across premium sports content and we look forward to enabling advertisers to benefit from the high levels of interest in the MLB.”

Alexander Pigeon, Vice President, International, MLB Advanced Media, commented: “We are excited about our new partnership with PERFORM, which will allow us to deliver targeted and relevant local media advertising to Australia-based Major League Baseball fans who visit MLB.com.”