Perform Promotes Dirk Ifsen to Managing Director for Germany

By Community | October 8, 2014

Digital sports content group Perform have announced the appointment of Dirk Ifsen as Managing Director for Germany.

Mr Ifsen has been promoted to the role from his previous position at Performas Managing Director for Opta’s German operations, which he held from 2010. During this time, Dirk has overseen the continued growth of the brand in the country, as well as being responsible for the successful cooperation with Sky and with DFL Deutsche Fußball Liga, as well as a large proportion of Bundesliga clubs and several major media companies. As well as Germany, Dirk will also assume responsibility for Perform’s activity in Austria and Switzerland.

Dirk brings extensive experience to his new role, having held senior management positions at a number of major media companies for 15 years prior to his time with Opta and Perform. He joined Opta from Kabel Deutschland GmbH, where he held the position of Head of E-Commerce, having joined in 2009 from his previous role at, where he was Director of Product Marketing & Merchandising, responsible for the German, French, Italian and UK markets. Dirk has also held senior roles at, orange digital GmbH and AME Aigner Media & Entertainment GmbH.

Dirk Ifsen commented: “I am delighted to be appointed to this role and am excited about the future for Perform in Germany. This remains a key market for the company and my team and I are strongly focussed and committed to continue to build the company’s operations in the country. Perform already works with some of the largest media companies in Germany to deliver the highest quality sports digital content, advertising solutions and editorial, and we look forward to building upon this success.”

Jacopo Tonoli, Managing Director, EMEA, at Perform, added: “Dirk’s appointment in Germany is great for the company. He is a well-respected and experienced member of the team already, and brings with him a great amount of knowledge of the German market. We are delighted to announce his new role and look forward to the future of Perform in Germany under his leadership.”

Mr Ifsen’s fills the vacant role of Managing Director for Germany following Manuel Lopez’s decision in March 2014 to pursue new opportunities.