Perform Group Acquires German Sports Media Company Sportal

By Community | September 6, 2012

Perform Group plc , the global market leader in the distribution and commercialisation of sports content across connected digital platforms, has announced the acquisition of German sports media company Sportal Gmbh (“Sportal”).

Sportal owns Sportal.de, a leading sports portal in the German market and also provides a range of content, production and technology services for clients such as Spiegel, Süddeutsche, RTL/sport.de, Motain, Sportal Media gruppe Switzerland. The business has been acquired from private investors and in the year to 31 December 2011 Sportal reported revenues of €1.4 million. Gross assets at 31 December 2011 were €0.4 million.

The acquisition builds on Perform’s presence in the German market, having acquired Spox.com and mediasports at the end of 2011. Sportal.de has an average of 800k unique sports fans visiting the site every month and will be integrated into the mediasports advertising network which includes sites such as Spox.com, Goal.com, Comunio.de, Kicktipp.de and Formel1.de, taking its reach to over 8m unique sports fans every month.

Perform’s Joint-CEO, Oliver Slipper commented: “This is another positive acquisition for Perform. We are very committed to the German market and see some great opportunities in what is one of the largest digital economies in Europe. Sportal has a heritage of providing great content to German fans and the acquisition takes us a step closer to consolidating our position as the leading digital sports advertising platform in market.”