PERFORM appoints new managing director for publishing division

October 1, 2010

PERFORM, the digital sports specialist, has appointed Matt Kelly to the new position of managing director at PERFORM publishing.

Kelly will be responsible for building new audiences and revenue streams across a number of sports from January next year.

He will join form Trinity Mirror, where he is currently digital content director of Mirror Group and was in charge of the recently launched and

Kelly said: “I’ve had 16 brilliant years with the Mirror and am incredibly proud of everything the digital team has achieved here – particularly Mirror Football and, but now it’s time for a fresh challenge.”

PERFORM joint-chief executive Simon Denyer added: “PERFORM now generates and accesses more sports video, editorial and data than any other media company in the world so we wanted to bring someone in with creative drive and a proven track record to take these assets and create a range of new direct-to-consumer sports channels.

“Following the resounding success of ePlayer, which is now the world’s leading premium sports VOD broadcaster with 31 million unique users a month, we have hired Matt to launch and manage other new mass audience initiatives.”