PepsiCo to End IPL Sponsorship Due to Spot-Fixing Scandal

Food and beverage giant PepsiCo has informed the Board of Control for Cricket in India (BCCI) that it intends to end its sponsorship of the Indian Premier League (IPL), cialis buy according to the Indian Express.

PepsiCo has sent a notice to the BCCI of its intention to withdraw as the title sponsor of the competition due to the controversy around the spot-fixing case.

According to sources close to the story, prostate PepsiCo stated in its notice that their decision was related to issues that have brought the game into “disrepute”.

The American company paid around $71.77 million (Rs 396 crore) for title sponsorship of the IPL from 2013-2017.

Sources in the IPL and BCCI have reportedly confirmed to the Indian Express that PepsiCo will end its sponsorship.

“Last season, vialis 40mg Pepsi wanted to withdraw, especially in the aftermath of the spot-fixing case but the BCCI managed to convince it to stick on for another year. However, this time it was firm that it will not continue its association with the IPL, more so after the Lodha Committee recommended the suspension of Chennai Super Kings and Rajasthan Royals. The conflict of interest issues also had an impact,” said an IPL source.

{jcomments on}