PepsiCo Back on Board as BCCI Sponsor
By iSportconnect | March 3, 2016
The Board of Control for Cricket in India (BCCI) has tied up a new deal with food and beverage brand PepsiCo as an associate sponsor.
PepsiCo ended its sponsorship of the Indian Premier League (IPL) in October following a spot-fixing scandal but has now renewed its relationship with the BCCI.
Full story HERE.