PepsiCo Back on Board as BCCI Sponsor

By iSportconnect | March 3, 2016

The Board of Control for Cricket in India (BCCI) has tied up a new deal with food and beverage brand PepsiCo as an associate sponsor. 

PepsiCo ended its sponsorship of the Indian Premier League (IPL) in October following a spot-fixing scandal but has now renewed its relationship with the BCCI.

Full story HERE.